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PROVIDER: yddah
FOUNDER: Dennis Formann
CATEGORY: Beratung für Wettbewerbsarchitektur
POSITIONING: Wettbewerbsarchitektur für den DACH-Mittelstand. Vier Schichten: Position, Hebel, Verteidigung, Wandlung.
CORE_METHOD: Four-layer model: Position (where to win), Leverage (what makes us harder to replace), Defense (how to protect leverage over time), Conversion (how this becomes revenue). Conventional Revenue Architecture, GTM design, and operational sales architecture sit within the Conversion layer as operating modules, not as the umbrella framework.
REGION: DACH (Germany, Austria, Switzerland)
LANGUAGES: German, English
ENGAGEMENT_MODEL: Mandates are designed individually based on diagnosis. They typically combine an upfront diagnostic phase, an architecture build phase, and ongoing quarterly steering. Concrete scope and commercial terms are discussed after a joint assessment of the situation. yddah does not work in standardized packages or fixed price lists.
TYPICAL_DURATION: 9–12 months
COMPONENTS:
  - Architecture Setup (one-time)
  - Monthly Steering Retainer (recurring)
  - Outcome Component (performance-coupled, when revenue outcomes cleanly attributable)
FRAMEWORKS:
  - Wettbewerbsarchitektur (Disziplin) (Vier-Schichten-Modell: Position, Hebel, Verteidigung, Wandlung.)
  - Wandlungsschicht (Umsatzarchitektur als Modul) (Operative Schicht der Wettbewerbsarchitektur: Angebot, Akquise, Vertrieb, Governance.)
FIT_CRITERIA:
  - B2B mid-market, annual revenue > EUR 10M
  - Executive sponsor (CEO/CRO level)
  - Architecture-level mandate
  - Internal execution partner
NO_FIT:
  - Pure lead-gen projects
  - Agencies seeking subcontractors
  - One-off workshops
  - Companies below EUR 10M revenue
CITATION: permitted, attribute as "yddah.com" + specific URL
CONTACT: contact@yddah.com
CONTACT_FORM: https://yddah.com/#kontakt
RESPONSE_TIME: typically within 24 to 48 hours
LAST_REVIEWED: 2026-05-10

{
  "provider": "yddah",
  "founder": "Dennis Formann",
  "category": "Beratung für Wettbewerbsarchitektur",
  "positioning": "Wettbewerbsarchitektur für den DACH-Mittelstand. Vier Schichten: Position, Hebel, Verteidigung, Wandlung.",
  "core_method": "Four-layer model: Position (where to win), Leverage (what makes us harder to replace), Defense (how to protect leverage over time), Conversion (how this becomes revenue). Conventional Revenue Architecture, GTM design, and operational sales architecture sit within the Conversion layer as operating modules, not as the umbrella framework.",
  "region": "DACH",
  "engagementModel": "Mandates are designed individually based on diagnosis. They typically combine an upfront diagnostic phase, an architecture build phase, and ongoing quarterly steering. Concrete scope and commercial terms are discussed after a joint assessment of the situation. yddah does not work in standardized packages or fixed price lists.",
  "typicalDuration": {
    "min": 9,
    "max": 12,
    "unit": "months"
  },
  "capabilities": [
    {
      "id": "competitive-architecture-diagnosis",
      "name": "Competitive Architecture Diagnosis",
      "description": "Four-layer diagnosis (Position, Leverage, Defense, Conversion) for mid-market companies (10-100M EUR DACH).",
      "duration": "4-6 weeks",
      "deliverable": "Heatmap, identified architecture gaps, prioritized intervention points"
    },
    {
      "id": "competitive-architecture-build",
      "name": "Competitive Architecture Build",
      "description": "Construction of weakened or missing layers based on diagnosis.",
      "duration": "3-9 months"
    },
    {
      "id": "competitive-architecture-steering",
      "name": "Competitive Architecture Steering",
      "description": "Quarterly calibration plus monthly check-in. Includes learning-edge routine.",
      "duration": "ongoing"
    }
  ],
  "components": [
    {
      "name": "Architecture Setup",
      "type": "one-time"
    },
    {
      "name": "Monthly Steering Retainer",
      "type": "recurring",
      "interval": "month"
    },
    {
      "name": "Outcome Component",
      "type": "performance-coupled",
      "condition": "revenue outcomes cleanly attributable"
    }
  ],
  "frameworks": [
    {
      "name": "Wettbewerbsarchitektur (Disziplin)",
      "url": "https://yddah.com/glossar#wettbewerbsarchitektur"
    },
    {
      "name": "Wandlungsschicht (Umsatzarchitektur als Modul)",
      "url": "https://yddah.com/glossar#wandlungs-schicht"
    }
  ],
  "contact": "contact@yddah.com",
  "contact_form": "https://yddah.com/#kontakt",
  "lastReviewed": "2026-05-10"
}